Fine Texas Wine
Chateau Bubba was originated by our best friend and business partner of some 30 years, Joe Bradberry. Joe was a bigger than life kind of guy. He was well traveled and knew something about everything. He was a connoisseur of many things and passionate about his wines. He laughed and said no matter where his travels took him, people would automatically assume he was a ‘Bubba’ when they learned he was from Texas. So he thought it would be fun to have a ‘Chateau Bubba’ label. A friend ran with the idea and created the label, and then Joe and I decided to launch it through Cattails.
Be it cruel, as life sometimes is, Joe died a short time later before we could realize our infamous labeling idea. So, I took it upon myself to make Chateau Bubba a reality, and not just some fond memory of past friendships. With the help of my husband, a lawyer by education and a turf farmer by trade, we filed a Federal trademark and were granted the registered mark.
I found a boutique winery that would do a private label and was told that I needed to name the wines. So on the way home, driving along that Blue Water Highway from Galveston to Surfside, Joe and I brainstormed the names that ‘Bubba’ would have chosen for his wines. We thought that Bubba would name the Pinot Grigio ‘Tight Fittin White’ only because he couldn’t keep his eyes off those girls in tight fittin’ jeans at the local honky tonk. Then we addressed the two red wines. The Malbec was easy; it was red so ‘Redneck Rojo’ had a ring to it. That left the Cab/Merlot blend. I called his son Jeff and asked him to name this wine. I told him that it was a young wine, but one that Joe would approve of, and that it would pair well with a steak. He said he would call me back the next day. And he did, asking “How about ‘Red Angus Red’?” That way Bubba knows which red wine goes with a steak. Needless to say, these three wines were the talk of the store. And after several months and many requests for a sweet wine, I added a Peach Chardonnay to the Bubba collection. Joe and I already had the name in my file. A sweet peachy wine had to be named ‘Moonlight Mama’! Now this is my top selling wine in the store! Who would have thought?
I know that if Joe were here he would love these Chateau Bubba wines as much as we enjoy honoring the man who originated it. Here’s to you, Joe.